About AXA Hong Kong and Macau

AXA Hong Kong and Macau is a member of the AXA Group, a leading global insurer with presence in 51 markets and serving 94 million customers worldwide. Our purpose is to act for human progress by protecting what matters.

As one of the most diversified insurers in Hong Kong, we offer integrated solutions across Life, Health and General Insurance. We are the largest General Insurance provider and a major Health and Employee Benefits provider. Our aim is to not only be the insurer to provide comprehensive protection to our customers, but also a holistic partner to the individuals, businesses and community we serve. At the core of our service commitment is continuous product & service innovation and customer experience enrichment, which is achieved through actively listening to our customers' needs and leveraging and investing in technology and digital transformation.

We embrace our responsibility to be a driving force against climate change and a force for good to create shared value for our community. We are proud to be the first to address the importance of mental health through different products and services and thought leading iconic research. Our overall Sustainability Strategy, with emphasis on climate strategy and biodiversity commitment, is developed based on TCFD recommendations. We are committed to integrating environmental, social and governance factors across our business and strive to contribute to a sustainable future through 3 distinct roles - as an investor, an insurer and an exemplary company.

AXA is an equal opportunity employer. We are committed to promoting Diversity and Inclusion (D&I) by creating a work environment where all employees are treated with dignity, respect, and where individual differences are valued. We welcome and treasure diverse profiles to join our big family, and to build an inclusive culture together which allows everyone to maximise their personal potential.

Our people strategies are designed to enhance employee well-being and professional growth, ultimately empowering them to excel within the company. Click here to learn more about our Benefits (https://www.axa.com.hk/en/benefits) , Culture (https://www.axa.com.hk/en/culture-and-values), & Career Development (https://www.axa.com.hk/en/career-development).

Responsibilities:

• Campaign Management: Plan, execute, and optimize paid digital marketing campaigns across various platforms, including search engines, KOL, social media, display advertising, and affiliate marketing.
• Performance Analysis: Monitor and analyse campaign performance metrics, providing actionable insights to improve ROI and achieve marketing objectives.
• Budget Allocation: Manage and allocate budgets effectively to maximize campaign performance and ensure cost-efficiency.
• A/B Testing: Conduct A/B tests to evaluate the effectiveness of different ad creatives, landing pages, and targeting strategies.
• Collaboration: Establish good working relationships with agencies and cross-functional teams, to ensure cohesive and effective marketing efforts.
• Full Funnel Optimization: Optimize and work with cross-functional teams on the full funnel and end-to-end customer journey to increase the conversion rate.
• Data Tracking & Reporting: Prepare regular reports on campaign performance, highlighting key metrics and insights for management. Facilitate data tracking audits to ensure accurate & reliable data collection for performance analysis.
• Market Research: Stay updated on industry trends, competitor activities, and emerging digital marketing technologies to maintain a competitive edge.
• Compliance: Ensure all marketing activities comply with industry regulations and company policies.

Qualifications:

• Bachelor's Degree in Marketing, Business, Communications and/or related discipline will be an advantage.
• Minimum 4 years of experience in digital marketing; with a focus on paid/ performance marketing, related to insurance, banking, finance, or health care industry is a plus.
• Strong analytical skills & proficiency in using digital marketing tools and platforms (e.g. Google Ads, Facebook Ads Manager, GA4), transform data to actionable insights & recommendations.
• Digital and social media Savvy with in-depth knowledge across paid media.
• Solid experience in KOLs and influencer engagement & management.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Proactive, well organized, detail-minded, innovative and able to manage multiple tasks.
• Strong Microsoft Office Skills; Adobe Photoshop, Adobe AI or Canvas is a plus