Experience: 5+ years

Location: Hong Kong

Responsibilities:

- Concept Development – Generate innovative ideas and creative concepts for campaigns, branding, and marketing strategies.

- Strategic Planning – Develop creative strategies that align with brand objectives, target audience insights, and market trends.

- Campaign Ideation & Execution – Collaborate with designers, copywriters, and marketing teams to execute engaging campaigns across various platforms.

- Market & Trend Research – Conduct research on industry trends, consumer behavior, and competitive landscapes to inform creative decisions.

- Storytelling & Content Planning – Craft compelling narratives and content strategies that enhance brand messaging and engagement.

- Creative Brief Development – Write detailed creative briefs to guide design, production, and content teams in executing projects effectively.

- Presentation & Client Communication – Develop and present creative proposals, mood boards, and campaign ideas to clients and stakeholders.

- Collaboration & Coordination – Work closely with internal teams, external agencies, and partners to ensure seamless creative execution.

- User Experience & Engagement – Design interactive and immersive experiences that enhance audience engagement and brand perception.

- Performance Analysis & Optimization – Monitor campaign performance, gather insights, and refine creative strategies for continuous improvement.

Requirements:

- 5+ years of experience in creative planning, marketing, or branding.

- Strong understanding of brand strategy and consumer behavior.

- Excellent communication and storytelling skills.

- Ability to translate complex ideas into engaging visual and content strategies.

- Proficiency in industry-standard creative tools and software.

- Ability to work collaboratively in a fast-paced environment.

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