CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We're industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.

We are an international company that cares about culture and diversity. Our group is headquartered in Hong Kong and has offices in Los Angeles, Seoul, Shanghai, Taipei, Tokyo and our team comes from 30+ nationalities.

We stand up for what we believe in by supporting causes that matter to us and our global community. At CASETiFY, we embrace diversity and inclusivity. As an equal opportunity employer, we encourage applicants from all backgrounds to apply. We are also committed to sponsoring work visas on behalf of qualified candidates if necessary.

Purpose of Position

• CASETiFY is seeking a culturally savvy Assistant Influencer Marketing Manager to lead influencer relationships and campaigns with a sharp focus on American cultural trends and social media. The ideal candidate will have a strong grasp of global influencer marketing while staying deeply connected to the "IT" influencers, creators, and tastemakers shaping Gen Z and Millennial culture. This role will oversee VIP programs, manage capsule collections with top-tier influencers, and lead influencer participation in CASETiFY collaborations.
• The ideal candidate will excel in high-stakes negotiations, cross-functional collaboration, and delivering impactful influencer campaigns that elevate brand awareness and drive results. The candidate will lead a team of 2 and collaborate closely with cross-functional teams and regional marketers to execute impactful, culturally relevant campaigns.

Job Description

Global Influencer Strategy with a Cultural Focus:

• Lead global influencer marketing campaigns with a strong focus on American cultural trends, social media platforms, and the creator economy.
• Collaborate with regional marketers to ensure global influencer strategies are locally relevant while maintaining cultural resonance.

VIP Relationships & Gifting Program:

• Oversee the global VIP influencer gifting program, ensuring tailored strategies to engage high-profile influencers and drive brand affinity.
• Build and nurture long-term relationships with VIP influencers, maintaining CASETiFY's premium brand image.

Capsule Collections with Top-Tier Influencers:

• Strategically manage capsule collections with top-tier influencers, including leading contract negotiations for high-value deals.
• Collaborate with creative, product, and marketing teams to execute influencer-led collections that align with brand goals.

CASETiFY Co-Labs Influencer Management:

• Manage influencers participating in CASETiFY collaborations, focusing on creative, stylistic content that enhances brand awareness.
• Ensure seamless coordination of influencer involvement in Co-Labs campaigns across global markets.

Global Leadership & Team Management:

• Lead a team of 2, providing guidance, mentorship, and fostering a collaborative and high-performing environment.
• Act as the global lead for influencer initiatives, working closely with regional marketers to tailor strategies for local markets.

Campaign Reporting & Optimization:

• Analyze campaign data and provide actionable insights to optimize influencer partnerships and content performance globally.
• Report on key metrics such as engagement, ROI, and cultural impact to stakeholders.

Requirement

• Bachelor's Degree in Marketing, Communications, or related field.
• 3-5+ years of experience in influencer marketing, talent management, or related fields (global or regional experience preferred).
• Proven ability to manage and negotiate high-value influencer deals and contracts.
• Experience leading teams and managing multiple campaigns across regions.
• Excellent project management and organizational skills with a track record of delivering results.
• Exceptional leadership and team-building skills.
• Creative problem-solving and adaptability in a fast-paced, global environment.
• Ability to collaborate effectively across departments and regions.
• Passion for influencer culture and staying ahead of industry trends.
• Strong communication and relationship-building abilities with internal and external stakeholders.