Dynamics of the Role

At TransUnion, we strive to build an environment where our associates are in the driver’s seat of their professional development, while having access to help along the way. We encourage everyone to pursue passions and take ownership of their careers. With the support of colleagues and mentors, our associates are given the tools needed to get where they want to go. Regardless of job titles, our associates have the opportunity to learn new things and be a leader every day.

Come be a part of our team – you’ll work with great people, pioneering products and cutting-edge technology.

How You’ll Contribute 

• Participate on vertical product go-to-market initiatives and execute deliverables to support product launches.

• Project manage assigned marketing programs from start to finish including developing and executing ideas for creative marketing campaigns across distribution channels, scaled to campaign objectives, and owning creative brief development after campaign strategy.

• Develop comprehensive monthly and campaign-level reports.

• Communicate audience specifics to cross-functional teams (key messages, size, roles, needs, objections, motivations, drivers), campaign objectives (goals, strategy) and measurement metrics.

• Work with sales team to communicate the objectives of marketing programs and effective campaign follow up.

• Track and measure marketing program data (response, leads, conversion rates, ROI, etc.) to determine success and help shape future marketing strategies.

• Vett and secure advertising opportunities with external vendors and execute the creation and optimization of content for ad programs and event promotions.

• Develop and manage distribution lists in conjunction with marketing plan.

• During yearly three-year planning process, serve as supporting resource for marketing plan development, liaising with the business unit and marketing services partners to deliver a marketing plan that fully supports the business goals.

What You’ll Bring 

• Bachelor's degree in Marketing, Business, or a related field.

• More than 2 years of digital marketing experience with a specific background in web analytics, SEO optimization, measurement, and Google Analytics.

• Ability to translate customer issues and business capabilities into messaging that resonates.

• Knowledge of the Financial Services market and experience with Salesforce.

• Strong communication and presentation skills.

• Proven ability to manage multiple projects and meet deadlines.

• Analytical mindset with a focus on data-driven decision-making.
   

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