Job Description:

• Manage and optimise digital platforms (Web and App) to ensure seamless customer journey and interactions
• Identify traffic growth potential, conversion rate and customer engagement optimization opportunities on existing customer-facing digital platforms (Web and App), Collaborate with cross-functional teams and stakeholders to implement solutions.
• Perform user acceptance test (UAT) to validate the new solutions against the business requirements. Conduct post-implementation tracking to evaluate performance and impact
• Analyse customer data and behaviour to generate actionable insights for improving online conversion and customer experience
• Work closely with BU and IT to ensure high quality content and effective messaging that resonates with target audience
• Stay up-to-date with emerging digital marketing trends and technologies to recommend innovative strategies

Requirements:

• Degree in e-Commerce, Information System, Marketing, Business related disciplines
• At least 5 years experience in Digital Marketing, CRM, E-commerce or digital agency field
• Proven experience in managing customer-facing Web and Mobile App platforms
• Strong analytical skills and the ability to translate data into actionable insights
• Experience in Google Analytics 4, Google Data Studio and Google Search Console
• Knowledge of A/B testing tools and methodology
• Knowledge of HTML, CSS, and web technologies will an advantage
• Strong communication and interpersonal skills
• Proficiency in written English and Chinese

We offer excellent career development opportunities in our exciting working environment, and we ensure our talents will be rewarded with a satisfactory remuneration package. Come and join us by sending your comprehensive resume to [via CTgoodjobs Apply Now] by quoting Reference Code on the subject line.

HKBN career opportunities can be viewed at www.hkbn.net/new/tc/careers.shtml.

We commit ourselves to be a caring employer and provide equal opportunities, sustaining a pleasant working environment with zero discrimination on the ground of sex, marital status, disability, pregnancy, family status and race. Personal data provided by job applicants will be used strictly according to our Personal Information Collection Statement, a copy of which will be available on written request.