Job Description

Chubb Life Hong Kong Insurance is seeking a seasoned Marketing Manager to spearhead our branding and market share expansion in Mainland China, with a special focus on the first-tier and second-tier cities. The ideal candidate will be responsible for developing and implementing innovative marketing strategies in digital channels, managing public relations, and establishing our company as a thought leader in the insurance sector.

Strategic Marketing Planning

• Develop and execute comprehensive marketing strategies to enhance brand awareness and market penetration in Mainland China, particularly in the first-tier and second-tier cities.
• Identify and analyze market trends, consumer behaviors, and competitor activities to adjust marketing strategies accordingly.
  
  

Digital Marketing And Social Media Management

• Oversee and enhance our digital marketing efforts, including SEO, SEM, social media, content marketing, and online campaigns.
• Leverage popular Chinese digital platforms such as WeChat, XHS, and Douyin for brand promotion and engagement.
  
  

Public Relations And Thought Leadership

• Manage public relations activities, including press releases, media relations, and corporate communications tailored for the Mainland Chinese market.
• Position Chubb Life Hong Kong as a thought leader through organizing and participating in conferences, webinars, and industry events.
  
  

Event Management and Coordination

• Strategize and implement customized marketing campaigns targeting MCV HNWIs and premium clients segments.
• Provide support in market research, event planning, and promotional content creation for agent recruitment campaigns.
  
  

Team Leadership And Collaboration

• Collaborate with internal teams and external agencies to ensure cohesive brand messaging and strategy implementation
  
  

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field. A Master’s degree or MBA is a plus.
• At least 10 years of experience in marketing, with a proven track record in the Mainland Chinese market, preferably in the insurance or financial services industry but not a must.
• Deep understanding of the Mainland China market, especially first-tier and second-tier cities.
• Proficiency in Mandarin and English. Cantonese is an added advantage.
• Expertise in digital marketing, social media, public relations and event management within the Mainland Chinese context.
• Strong adaptation in a diverse team.
• Excellent communication, presentation, and negotiation skills.

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