Alternatives Product Marketing Manager
At Franklin Templeton, we’re advancing our industry forward by developing new and innovative ways to help our clients achieve their investment goals. Our dynamic and diversified firm spans asset management, wealth management, and fintech, offering many ways to help investors make progress toward their goals. Our talented teams working around the globe bring expertise that’s both broad and unique. From our welcoming, inclusive, and flexible culture to our global and diverse business, we provide opportunities to help you reach your potential while helping our clients reach theirs.
Come join us in delivering better outcomes for our clients around the world!
Alternatives by Franklin Templeton was created to bring down barriers to alternative investments as an important source of returns for more investors. We provide a wide and diverse range of alternative asset capabilities backed by specialist investment managers with deep expertise in their domain. We aim to offer our global strength and investment specialization through one relationship with a singular focus of helping advisors deliver better investment outcomes for their clients.
We are seeking an Alternatives Product Marketing Manager to join the team in Hong Kong or Singapore, to position Franklin Templeton’s alternative investment capabilities and products across retail and wealth channels in Asia. As part of the global alternatives marketing team, you will collaborate closely with APAC marketing team aiming to grow Franklin Templeton’s alternatives business within the region.
You will research competitive trends in marketing, develop and manage content with specialized investment managers across real estate, private credit, private equity, hedged strategies, venture capital and digital assets as well as assist colleagues in the implementation of promotional initiatives related to those strategies.
You will act as the central marketing authority for those relevant strategies in the APAC region and therefore must have a strong understanding of the markets relating to their respective strategies. You must be a credible source of investment related information pertaining to their covered strategies and have a thorough understanding of all content available and or necessary to be developed in support of assisting the APAC Sales team in selling and in promoting the respective strategies.
What are the ongoing responsibilities of this position?
- Develop messaging that positions Franklin Templeton’s Alternative strategies and products as investment solutions which can help address the needs of APAC clients with a focus on retail and wealth channels.
- Develop and manage product collateral in collaboration with product specialists, product development, sales supporting both registered and private funds sold through Franklin Templeton’s APAC Distribution organization.
- Collaborate with marketing operations to lead development of new product materials, including pitchbooks, product profiles, fact sheets and web content.
- Ensure content for relevant strategies is consistent with core product messaging.
- Obtain intimate knowledge of the investment philosophy and process of each strategy supported – including detailed understanding of current investment themes within the portfolio, knowledge of portfolio holdings, risk attributes of the strategy, past and current positioning of the portfolio, near-term outlook for the strategy and performance attribution in order to develop clear, consistent and pertinent collateral supporting solutions for challenges of our APAC’s retail and wealth clients.
- Collaborate with other APAC Marketing team members and play a key role in creating and reviewing relevant product collateral and reviewing landing pages, social media and emails concerning strategies.
- Liaise with marketing operations and other data teams to ensure data and product collateral regarding a given product are accurate and appropriate.
- Proofread and conduct quality assurance of electronic and print materials.
- Execute other projects and special marketing assignments, as necessary.
What qualifications, skills and experience would help someone to be successful?
Experience & Qualifications
- Demonstrated success in the development of multi-faceted, comprehensive product strategy or marketing campaigns in asset management
- Bachelor’s degree or equivalent experience
- At least 5 years in asset management or wealth management, preferably in alternatives product specialist or alternatives product marketing roles
Skillset
- An understanding of economic and financial concepts and capital markets is essential
- Experienced in financial services and alternative products, capital markets and economic trends
- Communicates effectively in writing and speaking
- The ideal candidate must be proficient in English.
- Candidates proficient in Cantonese and/or Mandarin would be preferred due to regional coverage
- Listens actively; recognizes and reinforces good ideas
- Thinks creatively and strategically first, then thinks tactically
- Highly organized
- Builds relationships through effective collaboration
- Strong attention to detail and demonstrated ability to meet deadlines
- Skilled in Microsoft Word, PowerPoint, Excel
Mindset
- Creative thinker able to turn concepts into compelling messaging for various audiences
- Intellectually curious, likes to solve problems and thinking multi-dimentionally
- Thrives in a fast-paced environment, juggles multiple priorities
- Willing to constructively challenge status quo
- Accountable and proactive
- Open to new ideas
#LI-APAC
#LI-Onsite
#MID_SENIOR_LEVEL
Experience our welcoming culture and reach your professional and personal potential!
Our culture is shaped by our diverse global workforce and strongly held core values. Regardless of your interests, lifestyle, or background, there’s a place for you at Franklin Templeton. We provide employees with the tools, resources, and learning opportunities to help them excel in their career and personal life.
Hear more from our employees
By joining us, you will become part of a culture that focuses on employee well-being and provides multidimensional support for a positive and healthy lifestyle. We understand that benefits are at the core of employee well-being and may vary depending on individual needs. Whether you need support for maintaining your physical and mental health, saving for life’s adventures, taking care of your family members, or making a positive impact in your community, we aim to have them covered
Learn more about the wide range of benefits we offer at Franklin Templeton
Franklin Templeton is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and existing employees, and we evaluate qualified applicants without regard to ancestry, age, color, disability, genetic information, gender, gender identity, or gender expression, marital status, medical condition, military or veteran status, national origin, race, religion, sex, sexual orientation, and any other basis protected by federal, state, or local law, ordinance, or regulation.
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