Our client is a fashion retail company with strong presence globally. To cope with their business expansion, they are looking for a Marketing Manager, APAC (Fashion Brand) to join the team.

Responsibilities:

• Construct, design and implement the annual marketing strategy, with a clearly outlined Action Plan in tandem with the Key Message Map
• Adapt the International Messaging Calendar to the region context, aligning with Product, VM, Digital and PR
• Lead the development of 360 concepts (including Social/ Events/ Media/ BTL tactics
• Scope, structure and define process to ensure that campaign selection, program and reporting needs are met
• Understand and track evolving consumer preferences and trends to make strategic decisions on routes to market and consumer communications
• To assist in developing all marketing activities (ATL/BTL) and act as team leader in their 360 degree implementation with other functions.
• Digital marketing development & CRM/Omnichannel development, incorporating digital innovations into everything we do with a innovative mindset to attract different customer group
• To review results in relation to objectives and continually improve the related KPIs

Requirements:

• Degree in Marketing or related discipline
• 8 years or above experience in marketing, retail and digital marketing experience are preferred
• Solid brand management and go-to-market experience including ATL, BTL, Digital Marketing inclusive of e-comm and new product launch experience and KOL/influencer management
• Knowledgeable in social media skills
• Detail-minded, self-motivated, independent and strong team player
• Fluent in both written and spoken Cantonese, English and Mandarin

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