Job Overview

Minisport is seeking a dynamic and creative Marketing Manager to lead and execute our marketing initiatives. The ideal candidate will have a passion for sports, creativity, and a proven track record in managing a wide variety of marketing activities. This role is pivotal in shaping the Minisport brand, driving engagement, and achieving business growth.

Key Responsibilities

• Strategic Marketing Planning
• Develop and implement an annual marketing strategy in alignment with the company’s goals.
• Plan and oversee marketing campaigns and activities to ensure optimal results.
• Creative Concept Development
• Formulate engaging and innovative concepts to connect with the Minisport database and attract new audiences.
• Stay updated on industry trends to incorporate fresh and effective marketing ideas.
• Meta Ad Design
• Create effective and visually appealing advertisements for Meta platforms (Facebook, Instagram, etc.).
• Optimize ad performance to meet KPIs and ROI targets.
• Social Media Design
• Design creative assets for social media platforms to maintain a consistent and compelling brand presence.
• Ensure content aligns with the overall marketing strategy.
• Videography and Photography
• Plan, shoot, and edit high-quality videos and photos for marketing campaigns, social media, and other purposes.
• Maintain a library of media assets for future use.
• Email Marketing (EDM)
• Create and execute email marketing campaigns using Mailchimp.
• Segment audiences, track performance, and optimize campaigns for engagement.
• Blog Content Creation
• Write and publish engaging blog posts to showcase the Minisport brand, events, and initiatives.
• Optimize blog content for SEO to drive traffic and visibility.
• Graphic Design
• Design graphics for internal and external purposes, including digital and print materials for on- and offline circulation.
• Ensure all designs are aligned with the Minisport brand identity.
• Social Media Management
• Post regularly on Minisport’s social media accounts, ensuring consistent and engaging content.
• Monitor account activity, respond to comments, and grow the brand’s social media presence.
• Vendor and Partnership Management
• Collaborate with third-party vendors to establish mutually beneficial partnerships.
• Manage vendor relationships to ensure high-quality deliverables and aligned brand goals.

11. Employee Advocacy and Internal Branding

• Coach Spotlight Campaigns: Highlight the expertise and personalities of Minisport coaches to build trust with parents.
• Team Culture Content: Share behind-the-scenes content showcasing the Minisport team, training, and community involvement.

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Required Skills and Experience

• Proven experience in a similar marketing role, ideally within the sports or lifestyle industry.
• Strong strategic planning and project management skills.
• Proficiency in social media platforms, ad creation tools, and account management.
• Experience with design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva.
• Videography and photography skills, including editing software proficiency (e.g., Adobe Premiere Pro, Final Cut Pro).
• Hands-on experience with Mailchimp or equivalent email marketing platforms.
• Excellent written and verbal communication skills, with a flair for storytelling.
• Ability to manage multiple tasks and deadlines in a fast-paced environment.
• Strong collaboration and interpersonal skills for working with internal teams and external partners.

Preferred Qualifications

• A degree in Marketing, Communications, Design, or a related field.
• Experience in SEO and digital marketing analytics.
• Knowledge of sports and fitness industries is a plus.

What We Offer

• A supportive and creative work environment.
• Opportunities for professional growth and development.
• Competitive salary and benefits package.
• The chance to be part of a passionate team dedicated to promoting sports and an active lifestyle.

Job Type: Full-time

Pay: $25,000.00 - $30,000.00 per month

Schedule:

• Day shift

Language:

• English (Preferred)

Work authorization:

• Hong Kong (Preferred)

Work Location: Hybrid remote in Causeway Bay, Hong Kong Island

Application Deadline: 30/04/2025

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