What Will You be Doing

• Act as a primary business owner of the company's social commerce platform, focusing on utilization rate KPIs and achieving success through multi-channel activities
• Lead a sub-team in strategic planning efforts to meet business goals
• Establish and maintain strong relationships with online media and KOLs for upcoming company initiatives
• Collaborate with internal stakeholders such as sales, production, business intelligence, and IT teams to meet business KPIs
• Monitor market trends and competitor activities, conducting market research to develop new marketing directions and execute plans
• Curate and enhance content for in-app displays and various marketing channels, including eDMs, social media, and webpages, while engaging in UI/UX development discussions
• Analyze performance data and adjust marketing strategies accordingly based on outcomes
• Create and implement strategies for customer acquisition within the social commerce platform
• Work with the team to initiate large-scale thematic content campaigns

Who Is Our Right Fit

• A Bachelor's degree is required, preferably in Marketing or Business Administration
• Minimum of 4 years of relevant experience is necessary; experience in a marketing agency is preferred
• Proven experience in eCommerce, online business, social networking platforms, or startups is required
• Familiarity with Salesforce Marketing Cloud, GA360, and Tableau is advantageous but not mandatory
• Creative, well-organized, and equipped with excellent analytical and problem-solving skills
• Strong sense of responsibility, capable of multitasking and thriving under pressure
• Exceptional communication and presentation skills
• Self-motivated, results-oriented, and a passionate team player are essential qualities
• Proficiency in written and spoken Chinese and English is required