Job Summary:

The Marketing Officer will develop and execute content strategies that enhance our brand presence on social media platforms. This role involves creating compelling content that drives engagement, increases brand awareness, and supports our overall marketing objectives.

Key Responsibilities:

• Develop and implement a content strategy that aligns with the company’s marketing goals and brand identity.
• Create high-quality, engaging, and shareable content including text, images, videos, and infographics tailored for various social media platforms (e.g., Facebook, Instagram, X, LinkedIn).
• Manage and oversee the company’s social media accounts, including scheduling and publishing content.
• Monitor, analyze, and report on social media performance metrics, and use insights to improve future campaigns.
• Ensure all content is consistent with the company’s brand guidelines, tone, and messaging.
• Collaborate with design and other departments to maintain a cohesive brand voice and look across all platforms.
• Engage with followers, respond to comments and messages promptly, and foster a sense of community.
• Identify and engage with influencers and brand ambassadors to expand reach and engagement.
• Stay updated on the latest social media trends, tools, and best practices.
• Experiment with new content formats and strategies to keep the brand ahead of the curve.
• Plan, coordinate, and execute successful events while managing budgets, vendors, and client expectations to deliver exceptional experiences.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2+ years of experience in content creation and social media management.
• Strong understanding of social media platforms, trends, and analytics tools.
• Excellent written and verbal communication skills.
• Experience in Events Management
• Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva) and video editing software.
• Creativity, attention to detail, and ability to multitask in a fast-paced environment.
• Experience with social media advertising and paid campaigns is a plus.
• Fluent in Cantonese

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