Background

Adale is a new eCommerce venture founded by US-based Omar Rada and Hong Kong-based Justin Kuok. Together, they have extensive experience starting, operating, and investing in commerce brands that have sold well over $250M+ USD at retail globally.

We’re currently exploring building a new eCommerce company in the health & wellness space, and are looking for exceptional early team members to help us research and validate a handful of promising concepts. We’re open to part-time or full-time participation at this stage.

Marketing Role

We’re looking for an experienced marketer to join us in a flexible, early-stage capacity to help validate and develop our next eCommerce company, likely in the supplements or broader wellness space.

This is a hands-on role where you’ll help develop and assess multiple brand concepts through rapid validation tests using your deep knowledge of paid media, creative, and conversion tactics specific to health & wellness.

Key Responsibilities

• Assess & Refine Concepts: Leverage your supplements eCommerce background to evaluate product ideas, identify opportunities for improvement or critical red flags, and refine positioning.
• Launch & Optimize Validation Tests: Plan and execute small-scale paid campaigns (e.g., Meta, TikTok, influencer/UGC), manage technical setup, and analyze data to gauge true customer intent and viability.
• Develop Performance Creative & CRO: Oversee or produce ad assets, landing pages, and funnel optimizations that communicate our value props effectively and drive conversions.
• Plan for Scale: For concepts that show promise, outline a growth roadmap—detailing how acquisition tactics, retention strategies, and brand-building efforts can support sustainable expansion.

Required Experience

• Proven Growth Marketing Experience at a U.S.-based eCommerce startup in the supplements or health/wellness category, with a focus on Meta, TikTok, and influencer campaigns
• Full-Funnel Expertise from performance creative and AdOps to site CRO and conversion optimization
• Hands-on Understanding of how acquisition efforts tie into overall profitability in a recurring-purchase/LTV business model
• Resourceful, Proactive Mindset —capable of owning projects end-to-end and iterating quickly based on data

Preferred Experience

• Exposure to Partnerships & Organic Channels that reduce CAC and build brand credibility (ex: organic content, PR, partnerships, affiliates, collabs, etc.)
• Retention Program Experience —familiarity with email, SMS, and subscription approaches that complement acquisition efforts
• eCommerce Growth Marketing Experience Beyond Supplements , bringing fresh perspectives on positioning and scale tactics
• Enthusiasm for AI Tools in day-to-day marketing workflows
• Experience and Comfort in an Early-Stage Environment

What We Offer

• Flexible engagement— part-time or full-time depending on your availability and fit
• Fully remote role
• Competitive compensation based on experience and availability
• A chance to get in early and grow with the business
• A no-BS team that values speed, transparency, and people who take the initiative

Final Note

We’re still early—but we’re moving fast. If you’re someone who gets excited by ambiguity, takes pride in making progress without needing a playbook, and wants to help shape something meaningful from the ground up, we’d love to talk!

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