Head of Integrated Marketing and Branding (Financial Firm)

• Formulating all-rounded marketing strategies
• Solid brand building knowledge
• Sound people management

About the company

Our client is a well-established financial firm focusing retail financial products in Hong Kong. To cope with the recent expansion, they are looking for a Head of Integrated Marketing and Branding.

About the role

Reporting to the Head of Business, you will lead a team in formulating and developing integrated marketing programs to achieve growth of financial products business. You have to design business propositions and work with product owners in formulating online and offline marketing strategies to acquire and retain customers. You are responsible for managing digital marketing strategies and utilizing digital marketing technology (Martech) to establish a strong digital presence and achieve digital sales objectives. You have to oversee branding and communications programs to enhance company awareness and safeguard brand reputation. In addition, you are required to suggest innovative marketing plans to senior management to achieve long term business growth.

The successful applicant

To qualify, the successful individual must possess:

• Degree holder in Marketing, Business Administration, Communication or related disciplines.
• Minimum 10-12 years of proven experience in integrated marketing in banks or sizable financial firms, with at least 3-5 years in managerial position.
• Extensive knowledge in corporate branding and MarTech digital trends are required.
• Solid knowledge in retail financial products and banking product marketing.
• Sound leadership, analytical mind and strong business sense.
• Proficient in spoken and written English and Chinese (both Cantonese and Mandarin).
  

Desired Skills and Experience

Integrated Marketing, Branding and Corporate Communications

Click " Apply Now " to apply for this position or call Emily Leung at +852 3180 4913 f or a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.

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