E-commerce Manager

Job Summary: biwin is seeking an experienced E-commerce Manager to manage and grow our online sales channels. The ideal candidate will lead our e-commerce strategy, enhance online business performance, and optimize the digital shopping experience for consumers. This position is essential for expanding our direct-to-consumer sales channels and increasing online brand visibility.

Key Responsibilities:

E-commerce Strategy:

Develop and execute comprehensive e-commerce strategies to increase online sales

Manage and optimize performance on official company online store and third-party e-commerce platforms (such as Amazon, Newegg, Best Buy, etc.)

Establish annual e-commerce business goals and key performance indicators

Platform Management:

Oversee product listings, content updates, and inventory management

Ensure consistency of product information and pricing across all e-commerce platforms

Optimize product pages to improve conversion rates and user experience

Data Analysis:

Analyze e-commerce platform data to guide decision-making and strategic adjustments

Monitor key metrics such as traffic, conversion rates, average order value, and cart abandonment rates

Provide detailed sales reports and trend analysis

Digital Marketing:

Collaborate with the marketing team to develop e-commerce-specific marketing campaigns

Manage search engine marketing and display advertising campaigns

Implement email marketing and customer retention strategies

Inventory & Order Management:

Coordinate with the supply chain team to ensure product availability

Monitor order fulfillment processes and customer service levels

Resolve inventory and logistics-related issues

Market Trend Analysis:

Research e-commerce trends and consumer buying behaviors

Monitor competitors' online activities and performance

Identify growth opportunities and potential partnerships

Qualifications:

• 3+ years of e-commerce management experience in consumer electronics or related industries
• Familiarity with major e-commerce platform operations and optimization (Amazon, Newegg, etc.)
• Data analysis and interpretation skills, with knowledge of e-commerce analytics tools
• Strong project management and multitasking abilities
• In-depth understanding of digital marketing and e-commerce trends
• Excellent communication and collaboration skills
• Bachelor's degree in E-commerce, Marketing, Business Administration, or related field
• Proficiency with e-commerce platform backends, CRM systems, and analytics tools

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