Job Responsibilities
Lead monthly CRM reporting and analysis, and take ownership of producing the CRM monthly dashboard;
Assist in planning key CRM activations across APAC markets and follow up on the implementation as well as monitor the results;
Support the development and execution of marketing strategies for APAC partners across major platforms and channels, including retail, e-commerce, and marketplace, as well as PR and event management, KOLs engagement, CRM planning, media placement, social media campaigns and digital marketing;
Lead post-activation analysis and report consolidation for the region;
Analyze market trends, consumer behavior, and competitor activities and actively keep a pulse on emerging trends through various social media channels and elaborate competitive analysis using data software;
Manage the regional influencer database on Traackr;
Support the regional marketing team in all day-to-day responsibilities;
Support the team with ad hoc presentations, analysis requests, and clerical work such as invoicing etc.
Job Requirements
Relevant Degree (or equivalent qualification) in Marketing, Business or related discipline.
7+ years of relevant working experience in marketing, preferably in Fashion or Retail industry.
Prior experience in Southeast Asia will be a plus.
Passion for fashion, creativity, and a results-driven mindset.
Strong organizational skills with the ability to multi-task with great attention to detail.
Excellent interpersonal and communication skills. Able to work with various internal and external stakeholders.
Proficient use of MS suite, most specifically Excel and PowerPoint, photo/video editing tools, influencer marketing tool, Traackr, and social media management tools.
High proficiency in verbal and written English is a must. French/Asian Language is a plus.
Team player with a “can do” attitude
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