On behalf of a fast growing international food manufacturing client, we are searching for a Global Marketing Director or Manager to be based in Hong Kong. The Global Marketing Director / Manager will drive marketing initiatives and activities to build the brand across different key markets.

KEY RESPONSIBILITIES

•⁠ ⁠Formulating the overall marketing strategy and communication strategy for the brand

•⁠ ⁠Lead consumer insights and market trend assessment and partner with culinary team to develop product offerings

•⁠ ⁠Accountable for metrics such as revenue, market share, brand health and other marketing related KPIs

CRITERIA:

•⁠ ⁠More than 10 years of work experience in a marketing / brand management role in a regional and / or global capacity with ownership over multiple markets.

•⁠ ⁠Previous experience in Food Manufacturing, QSR, consumer food products preferred.

- Experience in Chinese cuisine would be an advantage

•⁠ ⁠Marketing experience in reputable consumer brands or retail business would also be an advantage.

•⁠ ⁠Strong business acumen and growth mindset with agility is very important

- Fluency in Cantonese or Mandarin AND English with strong presentation skills.

- ⁠Must be open to Travel (30%), work in matrix environment.

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