Amber Aviation is Asia's premier private aviation service provider, specializing in aircraft management, charter services, aircraft sales, and innovative shared leasing solutions. With established offices in Mainland China and Hong Kong, and upcoming operations in Malaysia, we are committed to delivering exceptional services while expanding our regional presence.
Position: Marketing Manager
Location: Shenzhen/Hong Kong
Employment Type: Full-time
Responsibilities
1. Digital Marketing & Social Media Management
- Develop and execute comprehensive digital marketing strategies encompassing SEO, SEM, social media advertising, and content marketing
- Manage content creation and distribution across LinkedIn, Instagram, WeChat, and other platforms to enhance brand visibility and engagement
- Utilize tools like Google Analytics to monitor performance and continuously optimize digital campaigns
- Experience with programmatic advertising is a plus
2. Media Relations & PR Communications
- Establish and maintain a network of media contacts in aviation/luxury travel sectors
- Plan press releases, media events, and crisis communication strategies
3. Event & Exhibition Management
- Oversee end-to-end participation in international aviation exhibitions (booth design, event planning, follow-ups)
- Manage event budgets and coordinate with vendors
4. Brand Strategy Management
- Ensure consistent brand identity across all channels
- Lead website revamp and content update initiatives
- Develop go-to-market strategies for new products
5. Marketing Strategy Planning
- Formulate annual marketing plans in close collaboration with sales teams
- Design exclusive marketing campaigns for high-net-worth (HNW) clientele
- Manage seasonal gifting and client relationship programs
Qualifications
- Bachelor's degree or above in Marketing, Communications, or related fields
- Minimum 5 years of marketing experience; aviation/luxury service background preferred
- Hands-on digital marketing experience is highly valued (social media management, ad operations, data analytics, etc.)
- Excellent written and verbal communication skills in English and Chinese (Cantonese a plus)
- Strong project management and cross-departmental collaboration abilities
- Familiarity with HNW client engagement approaches
We Offer
- Opportunity to shape Asia's leading aviation brand
- Market-competitive compensation package
- International and dynamic work environment
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