Responsibilities:

• Develop and implement digital marketing campaigns across various channels such as social media, email, search engines, and display advertising
• Monitor and analyze the performance of digital marketing campaigns, and provide insights and recommendations for improvement
• Collaborate with cross-functional teams, including content, production, and sales, to ensure consistency in brand messaging and achieve business objectives
• Manage and optimize digital advertising campaigns, including budget allocation, targeting, and creative development
• Stay up-to-date with digital marketing trends and industry developments to identify new opportunities and stay ahead of the competition
• Develop and maintain relationships with external partners, including agencies, and vendors
• Support the development of content for social media and other digital channels

Requirements:

• Bachelor's degree in marketing, business or related field
• Minimum 2 years of experience in digital marketing
• Solid understanding of digital marketing channels, including social media, email, and search engines
• Experience with digital advertising platforms such as Google Ads, Facebook Ads, and YouTube Ads
• Strong analytical and problem-solving skills, with a data-driven approach to decision-making
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
• Passion for the media industry and staying up-to-date with the latest trends and technologies
• Candidate with more experience will be considered as Senior Digital Marketing Executive

Please apply, quoting the appropriate reference number, with details of your qualifications and experience, expected salary and a contact telephone number to The Senior Manager, Personnel Department, Television Broadcasts Limited, TVB City, 77 Chun Choi Street, Tseung Kwan O Industrial Estate, Tseung Kwan O, Kowloon or email to us via Recruitment Centre.

Applications received are solely for selection purpose. Those not invited for an interview within 4 weeks may consider their applications unsuccessful and their applications will be filed for another 3 months for future selection. Afterwards, all applications would be destroyed.