The customer is the focus of everything we do, and millions of end users rely on our products and services daily. We believe in the value of empowering our Associate Director, Proposition Marketing, with the resources to enhance and achieve our business performance objectives for the future of our business, which is why we need you. 

Manulife is looking for this position to support the development and ongoing maintenance of Health, Wealth, and Life Protection products, as well as sales campaigns. This role will also be involved in supporting other initiatives related to the Health, Wealth, and Life Protection product lines.

Position Responsibilities:

• Lead the end-to-end development and implementation of customer-centric marketing materials, including but not limited to product brochures, leaflets, and sales collateral, to support product and services launches/revamps.
• Serve as the Team Lead for Proposition Marketing, overseeing resource and capacity planning to ensure quality and timely delivery of Customer Proposition deliverables.
• Provide quality assurance and guidance to the team, ensuring all deliverables meet the expected quality and consistency standards.
• Represent Proposition Marketing in cross-functional projects with Product, Legal & Compliance, and Channels teams. Review current processes to improve efficiency.
• Understand customer needs with market intelligence and conduct desktop or tailored competitive research to identify customer pain points and new business opportunities.
• Collaborate with the Product, Distribution, and other cross-functional teams to initiate new ideas and innovation for proposition development, creating sales stories and tools with unique value propositions that meet the needs of target customer segments and stand out from market competitors.
• Independently drive and coordinate with internal and external stakeholders to ensure timely delivery of project deliverables; Manage costs within budget; Track and drive adoption of sales tools by distribution channels and customers.
• Challenge the status quo and continuously review of proposition materials in supporting distribution needs, as well as improvement on customer pre-sales journey to meet customers’ needs. 
• Assist in Strategic projects and other duties as required.

Required Qualifications:

• Degree holder, preferably in marketing, business, journalism or related disciplines, with at least 10 years or above of relevant experience, candidate with less experience will be considered for Senior Manager role
• Good understanding of insurance products (including Life, Health and Savings), customers’ needs and regulatory environment
• Insurance product development / insurance sales / training experience will be an advantage
• Excellent command of written and spoken English and Chinese
• Good project management, problem solving and communication skills
• A collaborative team member with excellent communication skill to work with cross-functional teams and manage internal stakeholders and external vendors

When you join our team:

• We’ll empower you to learn and grow the career you want.
• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
• As part of our global team, we’ll support you in shaping the future you want to see.

關於宏利和恒康

宏利金融公司是一家業界領先的國際金融服務集團，致力於幫助人們實現「輕鬆智選，精彩人生」。我們的全球總部位於加拿大多倫多；在亞洲、加拿大和歐洲以「宏利」之名營運，在美國主要以「恒康」之名營運。我們為個人、團體和機構提供財務諮詢、保險以及財富和資產管理解決方案。截至 2022 年底，我們擁有超過 40,000 名員工、超過 11.6 萬名代理人，及數以千計的經銷夥伴，為超過 3400 多萬名客戶提供服務。截至 2022 年底，我們管理的資產規模達 1.3 兆加元（1.0 兆美元），其中投資資產總額為 0.4 兆加元（0.3 兆美元），獨立基金淨資產為 0.3 兆加元（0.3 兆美元）。我們在多倫多、紐約和菲律賓的證券交易所以「MFC」名稱進行交易，在香港證券代碼為「945」。

宏利為重視就業機會平等之雇主

在宏利／恒康，我們擁抱多元。我們致力吸引、發展並留住多元化的員工隊伍，正如我們所服務的客戶一樣多元化，並打造包容的工作環境，在充分發揮文化優勢的同時尊重個體差異。我們矢志維持公平的招聘、挽留、晉升及薪酬制度，我們管理的所有實踐及項目不會因種族、血統、原籍地、膚色、族裔、国籍、宗教或宗教信仰、信仰、性別（包括懷孕及其相關情況）、性取向、遺傳特徵、退伍軍人身份、性別認同、性別表達、年齡、婚姻狀況、家庭狀況、殘疾或受適用法律保護的任何其他因素而區別對待。  

我們的首要任務是消除障礙，為員工提供平等就業機會。人力資源部代表將盡力為應徵過程中提出要求的申請人提供合理協助。  申請人要求提供協助所分享的信息將會按照適用法律及宏利政策儲存及使用。  應徵過程中如需協助，請聯絡[via CTgoodjobs Apply Now]