Chief Marketing Officer (Crypto, FX/CFD, Investments, Fintech)

Full Time, Strategic Leadership Position with a Global Player in the Crypto/FX/CFD/Investments space.

Responsibilities:

• Develop and Implement End to End Marketing Strategy: Define and execute a comprehensive, global marketing strategy aligned with the company's business objectives, targeting specific customer segments and maximizing ROI.
• Brand Leadership: Elevate and strengthen the company's brand positioning, ensuring consistent messaging and visual identity across all touchpoints. Develop and execute brand-building campaigns that resonate with target audiences.
• Digital Marketing Mastery: Lead and oversee all digital marketing activities, including SEO, SEM, PPC, social media marketing, content marketing, email marketing, affiliate marketing, and display advertising. Optimize digital channels for conversions and user engagement.
• Customer Acquisition & Retention: Develop and implement strategies to drive customer acquisition through effective marketing campaigns and lead generation programs. Implement customer retention programs to maximize customer lifetime value.
• Data Analytics & Reporting: Utilize data analytics to measure marketing performance, identify trends, and optimize campaigns. Provide regular reports on key marketing metrics to the executive team.
• Marketing Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources and maximizing return on investment.
• Team Leadership & Development: Lead, mentor, and develop a high-performing marketing team, fostering a culture of innovation, collaboration, and accountability.
• Market Research & Competitive Analysis: Conduct market research and competitive analysis to identify opportunities and threats, informing marketing strategy and product development.
• Compliance & Regulatory Awareness: Ensure all marketing activities comply with relevant regulations and industry standards, particularly within the financial services sector.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• Minimum of 5+ years of progressive marketing experience, with at least 5 years in a senior leadership role within the Fintech/CFD/FX industry.
• Proven track record of developing and executing successful marketing strategies that drive customer acquisition, engagement, and revenue growth.
• Deep understanding of the financial markets, CFD/FX trading, and the regulatory environment.
• Expertise in digital marketing channels and technologies, including SEO, SEM, social media marketing, content marketing, and analytics platforms.

Interested applicants can click Apply. With apologies, only shortlisted candidates will be contacted.

Salient Talent Pte. Ltd.

EA # 24S2636

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