The Content Performance Analyst will be responsible for monitoring our content performance against client objectives and KPIs.

This role will analyse datasets to report on website, SEO and email performance, providing actionable insights that deliver ongoing enhancements to help guide our content strategy. The role is also responsible for monitoring industry, consumer and business trends, and digesting these into insights that will fuel our teams’ creativity.

We expect the applicant to be confident with data analysis, able to condense information into easy-to-digest reports and communicate clearly, concisely and collaboratively. Working closely with insight, strategy, editorial and client teams, this role exists to bring learnings, action and enhancements to everything we create.

This role is part of the insights and strategy team but will work closely with creative and management teams and be a key client liaison, working with their own insights teams to collaborate on performance reporting.

Key responsibilities include:

Performance reporting

·       Create reports outlining content performance against client KPIs

·       Suggest actionable insights according to the data that creative teams can put into action to improve performance

·       Suggest hypotheses for test-and-learn to test our assumptions and improve performance

·       Work with the client on their own measurement programme to create reporting synergies and optimise workflow

·       Support on ad-hoc data and research requests that will inform content strategy

·       Pro-actively monitor anomalies, opportunities and high-performing content, sharing actions for what we should do as a result

·       Finding the ‘why’: this role needs to go beyond the data, and rather than just sharing what the data shows us, explain why it might be that way, what we can learn from it and what we should do about it

Industry, consumer and business trends

·       Working with the global insights and strategy team, monitor key information and trends relevant to our business needs

·       Using a mix of research sources, including 1^st and 3^rd party data, reports and industry news sites, monitor the key trends that influence our content and our clients

·       Pro-actively share news, insights and learnings from industry reports

·       Feed insights into content and quarterly planning to ensure our content is on-trend, meets client objectives and delivers on consumer needs

·       Immerse yourself in the client’s world – their needs, industry, ways of working, pressures and opportunities – and share ways we can better support them through content

Content best practice

·       Monitor what competitor brands are creating in this space and share what we can learn from them

·       Explore out-of-sector content best practice to make sure we don’t fall behind

·       Bring enthusiasm, creativity and curiosity to our planning and creative process

·       Work closely as part of the global strategy and insight team to share experiences, learn from other projects and adopt best practice

SKILLS AND EXPERTISE

• Capable of pulling data sets from a data platform such as GA4 or Adobe Experience Manager
• Experience in distilling vast quantities of data and information into digestible, actionable insights
• Experience with test-and-learn framework
• Awareness of how to monitor wider trends, through sources such as trade press, awards entries, WARC, and desk research
• A can-do attitude with an appetite to drive continuous improvement across our portfolio and finds reward in seeing their work deliver results
• A clear, pro-active communicator who understands how to deliver information in the most effective way
• Attention to detail, with a key focus on letting the data tell the stories, and not allowing subjectivity or assumptions to cloud judgement
• An understanding or interest in the airline and travel industry
• Someone who can see both the bigger picture and finer detail, and provide solutions to challenges
• A team player who understands what we’re trying to achieve and will help us get there

·       Prior experience of working in the content marketing industry and/or travel/luxury insight is desirable, but not essential

Life shouldn’t be all work and no play. We have a supportive culture where work/life balance is highly valued. We actively encourage our people to explore their passions, come together and be their best selves. Our range of benefits includes: 

Flexible working 

Flexible start/finish times • Hybrid working (only two days a week in the office!) • Flexcation scheme with an option to work abroad up to 4 weeks per year • Early Friday finish

Generous perks  

13th month bonus • Health insurance • An extra day’s leave to celebrate your Cedar joining day • Extra leave over Chinese New Year or Christmas (on top of holiday entitlement) • Travel subsidy

Socials & support 

Lots of social events (summer/Christmas parties) • Culture Club • Buddy and mentoring programme

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