The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

Description

Qualifications

Job Responsibilities

PAID MEDIA LEAD FOR BRAND – 70%

Planning For Success : Be the paid media expert for the brand grouping, adding key strategic insights into the planning process

• Provide strategic paid media input in brand planning milestones (LRP, Budget, FY Consumer Marketing and Online Plans)
• Align with regional Brand Marketing on campaigns OKR, paid media advertising split recommendation and ensure alignment from markets during budget planning
• Create regional paid media calendar with key campaigns and always-on programs aligned to the regional brand 360 Marketing calendar
• Deliver concrete, ready-to-implement toolkits and KPIs - where to play / targeting / formats / assets and messages - for both campaigns and always-on programs to affiliate paid media
• Develop the master media agency brief to be localized by the affiliates, including full year media brief, campaign briefing and tactical commercial briefs. Ensure business, marketing, online & offline objectives are included and aligned with brand and online teams.
• Provide guidance and recommendation, when advertising cuts are needed and extra funds can be allocated, to ensure best usage of the existing budget.
• Lead paid media planning and timelines with all stakeholders: 1. Ensure timely delivery of paid media strategy for all briefs from media agency. 2. Ensure proper and timely planning against APAC strategy from markets (including always on, campaign, tactical activations)
  
  

Excellence In Execution: Manage the Brand paid media strategy, support affiliates to ensure local excellence in execution

• Be key point of contact on paid media campaign execution for the markets, ensuring all relevant asset needs are met and liaising with APAC brand and online team to close any gaps
• Provide consistent reporting on campaigns and AB testing (learnings, gap and needs, takeaways and key indicated actions) to Global / APAC brand teams
• Support local teams’ adoption of Brand media guidelines adoption for Always-on programs and brand campaigns
  
  

Tracking For Insights And Acceleration

• Collect post buy analysis reports and key learnings and share with APAC brand team in actionable format
• Gather local best practices for paid media to be shared with regional and affiliate brand and DCM teams
• Review quarterly advertising with markets based on budget sufficiency to ensure delivery of the regional media strategy
• Proactively work with local teams after every estimate to review media strategy based on changes in A&P
• Actively report back any key data, best practices and insights to APAC brand team for them to incorporate learnings and communicates any key shifts or potential target changes
  
  

DCM CORPORATE MEDIA ROLE – 30%

• Support Regional Media Lead as needed in the regional paid media strategy
• Contribute to the definition of the APAC Paid Media framework and support the local agency selection process
  
  

Job Requirements

• Proven track record in digital media planning, in agency or in-house environment
• Strong influencing skills to lead multiple projects in a matrix environment
• Strong analytical skills, fast-learning, and flexible to deal with ambiguity
• Detail orientated with strong sense of work prioritization

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