Reporting to the Content Director, the successful candidate will be responsible for developing wealth and investment content for regional use from start to finish, ensuring tone and voice consistency and client-relevancy. Content creation will focus primarily on thought leadership and educational pieces, and will include select strategy-specific commentaries.

In partnership with Portfolio Managers, Client Portfolio Managers, Strategists, Marketing and Distribution professionals, the successful candidate will seek to engage and communicate our most engaging wealth stories, investment ideas, and strategies to elevate our brand and drive growth to help our clients/prospects (wealth and institutional) in their journey.

Additionally, the successful candidate will be responsible for managing content distribution via websites or social media across Manulife Investment, as well as Manulife’s organic channels regionally, working collaboratively with channel and product marketing teams to ensure maximum impact.

Job descriptions:

• Develop high-quality, relevant, and customer-centric content for retail distribution (both captive and partnership channels) and retirement businesses in Hong Kong, Singapore, Mainland China, Indonesia, etc.
• Build stories to promote our income franchise and the longevity proposition, as well as elevate our investor and retirement planning education.
• Build investment credentials: Focus on investment content (e.g. macroeconomics, asset classes, industry/sectors, asset allocation) & thought leadership materials (surveys, white papers) to showcase Manulife’s investment capabilities and increase brand awareness.
• Localize content formats and optimize delivery across multiple websites (retail and institutional) and social media platforms, ensuring that various SEO inputs are considered.
• Digital enablement: Leverage search marketing best practices (SEM and SEO) to optimize digital content; with the capability to master generative A.I tools.
• Support the development of GEN AI Editorial Assistance tool to accelerate efficiency of content creation.

Experience & qualifications:

• A minimum of 8 years of wealth or asset-management or relevant content marketing and writing experience, with demonstrable skills in content creation, project management, product positioning, and relationship management; previous journalistic experience, a plus.
• Bachelor’s degree or higher in finance, economics, journalism, communications, or other relevant fields, with demonstrated success in editorial and publishing experience.
• Effective bilingual writing and communication skills in English and Traditional Chinese (Simplified Chinese, is a plus)

Knowledge/Skills:

• Well-organized and attentive to detail, good team player
• Good PC and Chinese input skills; Bloomberg terminal usage is a plus.
• Strong data analytical, mathematical, and problem-solving skills; good creative sense.

關於宏利和恒康

宏利金融公司是一家業界領先的國際金融服務商，致力於幫助人們實現「輕鬆投資理財，樂享豐盛人生」。若要進一步了解我們，請瀏覽https://www.manulifeim.com/institutional/tw/en.

宏利是平等機會僱主

在宏利／恒康，我們擁抱多元。我們致力於吸引、培養及挽留和所服務客戶同樣多元的員工，並從而營造包容的工作環境，接納文化和個體差異。我們矢志維持公平的招聘、挽留、晉升及薪酬制度，我們管理的所有實踐及項目不會因種族、血統、原籍地、膚色、族裔、國籍、宗教或宗教信仰、信仰、性別（包括懷孕及其相關情況）、性取向、遺傳特徵、退伍軍人身份、性別認同、性別表達、年齡、婚姻狀況、家庭狀況、殘疾或受適用法律保護的任何其他因素而區別對待。

我們的首要任務是消除障礙，為員工提供平等就業機會。人力資源部代表將盡力為應徵過程中提出要求的申請人提供合理協助。申請人要求提供協助所分享的信息將會按照適用法律及宏利／恒康政策儲存及使用。應徵過程中如需協助，請聯絡 [via CTgoodjobs Apply Now]。